Re: (expensive)marketing

[AKress1948@domain.elided]

> Subject: (expensive)marketing /Yes, where ARE they from?
> 
> Charlie, 
> If you noticed they are not running any Television. The ad campaign is all
> outdoor, print and the occasional ad before the movie. My guess is they
> aren't spending more then $50 million tops. For a brand new car line with
> this kind of impact this is peanuts.
> It truly is quite smart marketing.
> 
Gee, when Alfa did that w? Milano & 164, everybody said they were stupid and 
cheap!
wonder what the diff is?
andy
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